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Harry Rein: Shifting the Creator Paradigm with ShopMy

Published September 22, 2024
Published September 22, 2024
Nicole Giusti

In 2020, Harry Rein seized the opportunity to embark on an entrepreneurial venture, co-founding ShopMy alongside Chris Tinsley, a fellow MIT alum, and Tiffany Lopinsky, a former colleague. Fueled by a shared vision to revolutionize the creator industry and streamline content monetization, ShopMy swiftly evolved into a dynamic affiliate platform, bridging the gap between over 1,000 brands and 50,000 creators.As the driving force behind ShopMy, Harry leads with unwavering determination. ShopMy’s commitment to excellence and innovation has positioned it at the forefront of the creator economy. In under two years, its creator network quintupled while achieving a sevenfold increase in revenue. The platform has been embraced by beauty industry leaders and recognized as a catalyst for driving exponential growth for both brands and creators alike—most recently, closing a Series A at $26 million with leading investors including creators themselves.ShopMy has provided a streamlined platform that enables gifting initiatives, commission codes, and communication management, all in one place. On average, ShopMy brand partners earn a monthly sales volume of $40,000 and achieve an impressive 20x return on investment. With these cutting-edge features, ShopMy redefines the landscape of creator-brand collaborations, empowering brands to foster meaningful connections and drive tangible results.Since ShopMy’s inception in 2020, Harry has worn many hats—engineer, entrepreneur, fundraiser, and leader. His commitment to problem solving has remained unwavering in all of these roles.

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